Glossary
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Institution - an established organization or corporation (as a bank or university) especially of a public character.
Media - the main means of mass communication (television, radio, and newspapers) regarded collectively.
Brand - a type of product manufactured by a particular company under a particular name.
Advertise - describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.
Broadcast - a transmit (a programme or some information) by radio or television.
Audience - the assembled spectators or listeners at a public event such as a play, film, concert, or meeting.
Distributors - an agent who supplies goods to retailers.
Producers - a person responsible for the financial and managerial aspects of the making of a film or broadcast or for staging a play, opera, etc
Marketing - the action or business of promoting and selling products or services, including market research and advertising.
Foundation - an institution established with an endowment, for example a research body or charity.
Subsidiarie - a company controlled by a holding company.
Target - a particular group of consumers at which a product or service is aimed.
Propaganda - information, especially of a biased or misleading nature, used to promote a political cause or point of view.